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The Japanese Market

Getting an overall idea of the Japanese market as a whole is essential for understanding the Japanese newspaper market. Japan continues to enjoy high economic affluence compared to other countries, and its strong influence means that it is vital as a target for advertising.
Key statistics on Japan
Key statistics on Japan
Sources: 1) Geospatial Information Authority of Japan (GSI)
2) Ministry of Internal Affairs and Communications
3) World Economic Outlook Database 2008, IMF

GDP comparison of Japan with other major economic blocks in US$ billions, 2008

GDP comparison of Japan with other major economic blocks in US$ billions, 2008
Source: Formulated based on data from “World Economic Outlook Database” (April, 2008), IMF 
GDP comparison of Japan’s regions with other countries (US$ billion)
GDP comparison of Japan’s regions with other countries (US$ billion)
Note: 2005 data is used for Japan; 2007 data is used for all other countries. Exchange rates based on IMF period-average rates.
Sources: Formulated based on data from “World Economic Outlook Database” (April, 2008), IMF; “Prefectural Economic Almanac” (February, 2008), Economic and Social Research
Institute,Cabinet Office
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