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| Getting an overall idea of the Japanese market as a whole is essential for understanding the Japanese newspaper market. Japan continues to enjoy high economic affluence compared to other countries, and its strong influence means that it is vital as a target for advertising. |
| Key statistics on Japan |
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| Sources: |
1) Geospatial Information Authority of Japan (GSI)
2) Ministry of Internal Affairs and Communications
3) World Economic Outlook Database 2008, IMF |
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GDP comparison of Japan with other major economic blocks in US$ billions, 2008 |
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| Source: Formulated based on data from “World Economic Outlook Database” (April, 2008), IMF |
| GDP comparison of Japan’s regions with other countries (US$ billion) |
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| Note: |
2005 data is used for Japan; 2007 data is used for all other countries. Exchange rates based on IMF period-average rates. |
| Sources: |
Formulated based on data from “World Economic Outlook Database” (April, 2008), IMF; “Prefectural Economic Almanac” (February, 2008), Economic and Social Research
Institute,Cabinet Office |
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