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| Surveys referred to in this Media Data |
| The Comprehensive Newspaper Survey (J-READ) 2009 |
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| Respondents: | Men and women aged 1569 nationwide |
| Number of samples: | 28,742 |
| Date of survey: | October 2009 |
| Survey conducted by: | Video Research, Inc. |
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| The Japan Business Readership Survey (BE: Japan 2010) |
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| Respondents: | Chairpersons, presidents and chief executives in individual areas of operations, in domestic companies
and financial institutions and foreign-affiliate companies and financial institutions (with 250 employees or more) located in Japan
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| Number of samples: | 757 |
| Date of survey: | Feb.Apr., 2010 |
| Survey conducted by: | Ipsos-RSL (London), Adams Communications (Tokyo) |
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| The Nikkei Corporate Image Survey 2009 |
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| Respondents: | Men and women/businesspeople aged 1869 |
| Number of samples: | 9,428 (general)/11,804 (businesspeople) |
| Date of survey: | JulySeptember 2009 |
| Survey conducted by: | Nikkei Research Inc. |
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| The Nikkei Readership Survey 2009 |
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| Respondents: | Readers of the Nikkei residing in Tokyo |
| Number of samples: | 1,382 |
| Date of survey: | OctoberNovember, 2009 |
| Survey conducted by: | Nikkei Research Inc. |
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