The Media Power
of NIKKEI

The World's Largest Circulation as an Economic Daily

The Nikkei boasts the world’s largest circulation for a daily economic and business newspaper, currently with about 2.7 million copies. It has enjoyed a strong reputation for its clear and concise articles, keen analyses and trustworthy news coverage. The Nikkei is an essential news source for Japanese businesspeople and corporate decision-makers.

Circulation

The Nikkei Morning Edition
2,718,556 copies
The Nikkei Afternoon Edition
1,331,478 copies
The Nikkei Page Viewer
246,147 UU (Unique Users)
The Nikkei Online Edition
546,877 paid members*

Outside the country, the Nikkei is sold/distributed in three areas.

Americas Edition:
8,400 copies
European Edition:
6,000 copies
Asian Edition:
19,900 copies
Total for International Edition:
34,300 copies

Source: Japan Audit Bureau of Circulations (June 2017)
*NIKKEI Media Report (July 2017)

Comparison among Major
Economic and Business Newspapers

Total No. of Subscribers

Source: Japan Audit Bureau of Circulations (June 2017), the Alliance for Audited Media 2013

Changes in Percentage of Readers
Who Exclusively Read the Nikkei

Total No. of SubscribersTotal No. of Subscribers

Source: J-READ (National Newspaper Readership Survey) 2016

Circulation
by Regional Edition

  Morning Edition Afternoon Edition
Hokkaido Edition   47,319 0
Tokyo Edition (No. of copies with 24 color pages:
Approximately 1,430,000)
1,601,710 795,749
Nagoya Edition (No. of copies with 24 color pages:
Approximately 190,000)
190,569 105,679
Osaka Edition (No. of copies with 24 color pages:
Approximately 590,000)
715,164 381,732
Kyushu Edition (No. of copies with 24 color pages:
Approximately 130,000)
163,794 48,318

Source: Japan Audit Bureau of Circulations (April 2017)

Japan is a country that maintains a high newspaper subscription rate.

Newspaper delivery image

The door-to-door delivery system for newspapers is well established in Japan and contributes to the high newspaper subscription rate of approximately 95%.


Areas Covered by Regional Editions /
Availability of Color Printing

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