Introduction

The Nikkei stands alone as Japan’s leading business daily newspaper and provides a wealth of economic information nationwide, supplying the latest news coverage via its morning and afternoon editions.

The Nikkei has earned high marks from readers for its timely and objective coverage of economic and business information - including corporate news, domestic and global macroeconomic trends, and investment and management strategies.

As the definitive source for authoritative information, the Nikkei is the most influential newspaper among principal decision-makers around the nation, including the vast majority of top executives as well as middle managers of leading Japanese enterprises, financial specialists and policymakers.

The Nikkei’s influence extends beyond business people to a broad spectrum of the Japanese public through its unique coverage of sports, life and culture. Readers are highly educated, well-informed individuals from a wide range of professional backgrounds. Influential and innovative, they are also
top-level consumers with high disposable incomes and abundant savings.

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The Six Key Characteristics of the Nikkei

Since 1876, the Nikkei has provided accurate and timely news coverage of important developments throughout every aspect of society, with a central focus on domestic and international economic news.

1

Unique in Japan

The Nikkei is Japan’s only national daily business newspaper.

2

Global Network and Wide Coverage

The Nikkei operates its own global newsgathering network to provide readers with detailed coverage over a broad range of areas.

3

Rich in Tradition

The Nikkei has enjoyed a strong reputation both at home and abroad since its founding in 1876.

4

World’s Largest Circulation

The Nikkei boasts the world’s largest circulation for a daily economic and business newspaper, with over 2.7 million copies.

5

Quality Journalism

The Nikkei offers its readers pertinent, quality reporting of developments in Japan and the world based on fair and perceptive analysis.

6

Vigorous Consumer Readership

The Nikkei has the largest readership comprised of top and middle managers, and our readers are also strong and active consumers.