Feature of Readership

Target audiences that can be reached through
the Nikkei with unparalleled efficiency are
“corporate decision-makers” and
High Net Worth Individuals (HNWIs).

The Nikkei boasts high visibility and strong influence. Its overwhelmingly strong reach to corporate decision-makers including presidents and directors makes it essential for the communication of information and branding by corporations. The Nikkei also has strong influence on a company's stakeholders. Since many of our readers are high-income earners, the Nikkei is also well suited to the branding and sales promotion of luxury items and high-priced merchandise.

Reader Attributes

Reader Attributes graph

Characteristics Chart

Source: J-READ (National Newspaper Readership Survey) 2016

Influence on Corporate Decision-Makers

(comparison among major domestic newspapers and economic magazines)

graph:Reach to top businesspersons
graph:Reach to chairmen, presidents, vice presidents and CEOs
graph:Reach to people making decisions to purchase communication/IT equipment, software, etc.
graph:Reach to decision-makers involved in their company's direct overseas investment
graph:Reach to people who settled business transactions worth a total of 500 million yen or more during the last year

Source: “BE: Japan 2014”

BE: Japan is a behavioral study of the business elite in Japan. The survey was conducted between August and November 2014.

The survey follows the contents and methodologies of the BE: Asia survey of Asia’s business elite and the BE: Europe survey of Europe’s business elite and constitutes a part of the globally standardized survey.

Jointly conducted by Ipsos MediaCT (London) and Adams Communications (Tokyo), the survey provides information on the chairmen, presidents and chief executives of various functions at companies with 250 or more employees.

Individual and Household Annual Incomes
of the Nikkei Readers

graph:Reach to top businesspersonsgraph:Reach to chairmen, presidents, vice presidents and CEOs
graph:Reach to people making decisions to purchase communication/IT equipment, software, etc.
graph:Reach to decision-makers involved in their company's direct overseas investment
graph:Reach to people who settled business transactions worth a total of 500 million yen or more during the last year

Source: J-READ (National Newspaper Readership Survey) 2016